Which Social Media Platforms Should You Be Using?
The most used social media platforms for business are Facebook, Instagram, Twitter, LinkedIn and YouTube. We would include GMB (Google My Business) as a social media platform given the recent changes Google made in expanded posting and messaging. Should you use all of them? Probably not. Facebook is the dominant social media platform and is useful for all businesses in allowing the creation of a company page. If you have lots of great still images and short video clips, you will want to use Instagram. Twitter is the best choice for active day-to-day posts of your own and reacting to the posts of others. If you provide services to other businesses, you will want to develop your Linkedin presence. If you enjoy sharing information to an audience on recorded videos, YouTube is the place to be. Finally, since GMB most directly relates to Google searches, it is a must in maximizing your search placement relative to competitors.
As you can see the set of social media platforms you should be using depends on your business. As a social media agency we can help you choose and actively use these platforms on a weekly basis. Contact us so we can discuss how we can help you.
Website SErvices
Why You May Need Our Website Services
- You as yet have no website
- Your website was created years ago and has never been updated
- Your existing website is not mobile friendly
- You paid for one of those "cookie cutter" websites for businesses of your type and it has very little search engine optimization (SEO)
- You need ongoing website content changes, ongoing SEO to maintain high placement and ongoing performance and security checks
Designing A Website For You
The website you need depends on your specific needs. Mobile-friendly single-page scrolling websites work for some businesses but you probably need a site with multiple pages or even one which provides eCommerce for your business.
We design websites in one of two ways. The first is designing a website using WordPress software. The greatest number of sites on the Internet are designed this way. We work witha theme builder tool so that we are not limited to what a specific theme provides.
In other cases we use our HTML, CSS and Javascript skills to handcode your pages. This approach is more time-consuming bit better lets us optimize the performance of your website pages.
The Importance of Search Engine Optimization
One of the reasons you create a website is to help people find you through web searches. Your goal should be to reach the first page of search engine results for a search targeting your local area. Ideally you would like to be one of the first three results on the search page.
Optimizing your web site to be found requires the service of an SEO expert like DigitialWidgetal. Google periodically changes the criteria for ranking websites. Much of SEO involves webpage copy written for programs called web crawlers or spyders to read. Google's webcrawlers look at content of the website, physical performance on the web and incoming links from other sites in providing the data used to determine where your site should be placed in search engine results.
We design websites that initially maximize your SEO performance but continuing working with you improve your rankings. New content each month demonstrates you site is "alive" which is a crtterion Google likes.
Email : info@digitalwidgetal.com
Website : http://www.digitalwidgetal.com
Phone : (209) 954-6347
Address : Stockton, California, USA